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Eddekhar at Money20/20 Middle East: Winning the MoneySurge Impact Award

September 17, 2025

We are pleased to share that Eddekhar won the Impact Award at MoneySurge, the pitch competition held during Money20/20 Middle East in Riyadh, recognized among 30 selected startups for the greatest social impact in fintech.

The MoneySurge pitch competition

MoneySurge brought together 30 handpicked founders from across the region's fintech ecosystem to pitch across two semi-final rounds on the Capital Stage, with the top 10 advancing to a grand finale on the Executive Stage. The competition carried $400,000 in equity-free prizes and in-kind support across four categories, judged on everything from product strength to growth potential to real-world impact.

Winning the Impact Award

Eddekhar was named winner of the Impact Award, which recognizes the startup judged to have made the most significant social impact, alongside this year's other category winners: the Money20/20 Award to Orbii, the Seed Award to RABEH | رابح, and the Scale Award to Zest Equity. For Eddekhar, the recognition reflects the same mission we bring to every employer conversation: giving Saudi employees a Shariah-compliant, automated way to build long-term savings through their workplace, rather than leaving financial wellbeing to chance.

What this means for our customers

An Impact Award, specifically, is a validation of why Eddekhar exists rather than just how it performs commercially. Automated payroll savings and Shariah-compliant investment options only matter if they change outcomes for the people using them — and that's the standard MoneySurge's judges were pitching against. It's an external confirmation, alongside our CMA license and Shariah certification, that Eddekhar's model is being built the right way for the market it serves.

Our thanks go to the Money20/20 Middle East and MoneySurge teams for the recognition, and congratulations to Orbii, RABEH, and Zest Equity on their wins. We're proud to represent Saudi Arabia's fintech sector on this stage, and grateful to everyone who backs what we're building.

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